Displaying time conditional content when a countdown timer expires can be a powerful marketing tool. We know those countdown timers are one of the best ways to incentivize users to take action on a website. They’re perfect for featuring limited-time deals for memberships, products, Black Friday promos, etc. But when the timer comes to end, you have a great opportunity to retarget visitors with time conditional content. Time conditional content is content that is displayed (or hidden) on a web page before or after a set date and time. So it makes sense to have new content ready to show visitors who missed out on a deal or ran out of time.
