Segmentation is everything
I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products – “we're for everyone” – just doesn't work anymore.

Segmentation is everything
I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products – “we're for everyone” – just doesn't work anymore.
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