The Advanced Custom Fields (ACF) marketing team at Delicious Brains kicked up a sandstorm over the weekend after it emailed its lifetime license holders, asking them to consider signing up for a discounted subscription. Despite Delicious Brains’ explicit promise that they would never be required to pay for ACF updates in the future, the sales email insinuates that the development team is in need of appreciation in the form of annual paid subscriptions:
