Performance testing is an essential part of managing a successful website. Whether it’s an online store, a service provider, or even a blog, you’re going to want to know exactly how quickly your site loads and what you can do to make it load faster. Your customers expect your site to run just as smoothly as any piece of desktop software or native app on their phone. They won’t tolerate slow loading times or persistent server errors, which is why you need to check your site regularly and ensure everything is working as expected. Neglect your site performance even the slightest, and before you can blink, your clients will be running across the street to the competition. In fact, just 1 second of delay time can lower a site’s conversion rate by a whopping 7%.