Should You Hide Prices in Ecommerce? (B2B Vs B2C Benefits)

To hide the price of a product in an e-commerce store, you obscure it from the customer’s view anytime they look at the item. In e-commerce, every product has its landing or product page. In order to view a product’s pricing when it is hidden, users must either add the item to their basket or sign up or log in. This is a nudge toward conversion.

This post was originally published on Solwin Infotech by Sanjay Dabhoya.

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