Embracing Segmentation

What is Customer Segmentation?
Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all wanted the same things. In those days, communicating was expensive, and only available to the big brands. Because of the expense, the big brands created one message and shared it far and wide.

This post was originally published on Chris Lema by Chris Lema.

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