What Do Customers Really Want?

We Want Bags of Cash, Right?
My buddy Shawn, of WP101 fame, likes to tell a story about what customers really want. It starts with this idea that you're interviewing someone about what they want, and they say they want bags of cash. Don't we all? But if you push in further, and ask what they'd do with that cash, you start to figure out what they really want.

This post was originally published on Chris Lema by Chris Lema.

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