As long as I’ve been creating web experiences, I’ve heard people use the “building a house” analogy. To build a house, first you need a blueprint (strategy), and then you pour the foundation (platform), build the walls (wireframes), install the plumbing and electrical (APIs), put in the fixtures and flooring (content) and finally decorate (visual design) and move-in (launch). Ok, so I’ve never built an actual house before, so I might have missed a step or two, but you get the point. It is a very sequential, “waterfall” type process. And if you’re building a home it makes a lot of sense. You can’t re-pour the foundation once it’s been set or add another bathroom once the plumbing has been installed. But what if you were building a virtual house? What if you had the power to make changes on the fly. You could have the Architect, the Builder and
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