There’s been a boom in online shopping, and it’s not just a result of the pandemic. This number of digital buyers has been rising steadily for the better part of the decade. Today, there are more than 2.1 billion digital buyers worldwide, but the sad truth is, most traffic doesn’t lead to a conversion. In fact, according to some research, only around 2% of online shoppers actually end up making a purchase. So, how can you give yourself the best chance of a sale? It all boils down to your website.