The online business environment is viciously competitive and to stay afloat, you have to outthink your competition. Of course, every business now seems to have a website and this alone will not give you the much needed competitive edge. This is where the fundamental role of search comes in handy. If you have not added search engine optimization (SEO) to your marketing campaign, you are bound to fail. Among the most effective SEO techniques is link building and if you get it right, this can propel your business to greater heights.
