In this episode, Fran and Jeff catch up with Matt Landers, the former manager of WP Engine's Dev Rel team, and discuss his new role in developer relations at Google Analytics. We take a deep dive into some of the major differences between the current iteration of Google Analytics (UA) and the next evolution of the platform (GA4).PSA: The current version of Google Analytics will be deprecated in mid-2023, so PLEASE run both tags for some period of time because the data models are very different.
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