As you probably know, attracting visitors to your site is essential, but what most people don’t understand is that it’s just half the battle. It’s not enough to just attract visitors to your site; you also need to find ways to turn them into paying clients who are completely delighted with your products and services. Consequently, knowing who your target market is is an essential first step. That being said, site visitor tracking is the most effective method for achieving this goal. To produce leads, you need to know how many people are visiting your site, which is where Google data analytics comes in. Site analytics reveal not only who has visited your site but also what pages they have seen, what search terms they used to find it, and much more. Therefore, here is why visitor tracking is important to your website’s success.