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How to implement custom A/B Testing in WordPress?

November 17, 2022

In recent years of web development A/B Testing has been used by marketers to test different variations of pages and components (vertically arranged content blocks). Testing different versions of components – let’s say two menu sections – helps determine which variation is optimal for the specific goal that the company wants to achieve.

This post was originally published on Bleech by Manos Menexis.
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