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How to Measure the Effectiveness of Your Influencer Marketing Campaign

December 2, 2022

Most people think that the only way to measure the success of an influencer marketing campaign is by how much money it brings in. However, there are other ways to measure its effectiveness. In this article, we will explore several ways to measure the success of an influencer marketing campaign by reach, engagement, and ROI — just to start.

This post was originally published on Newt Labs by Brenda Barron.
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