While social media is integral to any company’s marketing strategy, a clear, actionable, and measurable marketing plan must be followed if you want to succeed. A common mistake many make is thinking social media marketing is easy and can be handled internally. While this is true in some instances, it’s not the best option when your marketing team is already stretched thin or not up to date with best practices. Here are some other pitfalls to avoid in 2023 while running your social media campaigns.
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