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How to Drive More Sales by Writing Content for REAL Customers with Will Shultz

January 16, 2023

We’ve been told for years that creating an “ideal customer avatar” is the best way to understand your audience. But the truth is that’s just guessing on your part. Do you know how you actually get to understand your customers? Have customers! Talk to them, and then write content for them. That’s what Will Shultz recommends. And as a Sales and Marketing coach, he knows a thing or two.

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This post was originally published on Podcast - How I Built It by Joe Casabona.
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