If you’re running a small business, you understand the importance of profitability. Your profit – your amount of sales revenue minus expense costs – is the lifeblood of your business, but becoming profitable is not necessarily as simple as it sounds. Small business author Mike Michalowicz says a financially healthy company results from a series of small financial habits, not one big moment. Profitability isn’t an event; it’s a habit. SiteCare’s Digital Marketing Director, Courtney Herda, sat down with Profit Strategist Kristen Ricupero to discuss driving profitability in your business. Read on for her top three tips to take your small business to the next level.