NAMI’s new StigmaFree Workplace Initiative Website

Request for Proposal
StigmaFree Workplace Microsite
Date of Announcement: March 29, 2024

About NAMI

NAMI (the National Alliance on Mental Illness) is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation’s leading voice on mental health. Today, we are an alliance of more than 650 local Affiliates and 50 State Organizations?who work throughout the country to raise awareness and provide support and education to those in need.

NAMI’s mission is to provide advocacy, education, support, and public awareness and we are fueled by the values of hope, inclusion, empowerment, compassion, and fairness. As a patient and family advocacy organization, we are dedicated to ending injustices and inequities and to promoting dignity, inclusion, and wellness for all people who experience mental health conditions.

The NAMI StigmaFree Workplace Initiative started in 2016 as companies began to understand the need for workplace mental health for their employees. This initiative has grown over the past eight years and now supports dozens of companies in their workplace mental health strategies. This program offers resources, webinars, and support for employees and leadership, and requires a new online platform to house content.

Scope of Work:

Website Development for StigmaFree Workplace Iniative

NAMI (National Alliance on Mental Illness) is excited to announce a Request for Proposal (RFP) for the design and development of a website dedicated to our initiative, StigmaFree Workplace. We are seeking a skilled and experienced WordPress development firm to create a user-friendly, visually appealing, and functional website that effectively conveys the mission and goals of our initiative.

Project Overview: The StigmaFree Workplace site will serve as a central hub for information, resources, and support related to creating mentally healthy workplaces. The microsite will include the following key features:

Dynamic Content: The site will feature frequently updated content, including articles, blog posts, news updates, and success stories related to mental health in the workplace.

Sign-Up Form: Potential partners will be able to fill out an online form to reach out to the StigmaFree team and begin their workplace mental health journey. This form will be developed through GravityForms.

Downloadable Resources: Visitors to the microsite will have access to downloadable files, such as toolkits, guides, and infographics, to support their efforts in promoting mental health awareness and reducing stigma in the workplace.

Email Validation Option: The site will have a section where our partners will gain access to exclusive content and resources, and interactive tools designed to support their mental health initiatives within their organizations. We will maintain a list of white labeled email domains which are allowed to access this section. Users can submit their email to then be linked with a short-term validation to allow access to the content. We will require analytic information about which users interacted with content ideally via or Google Tag Manager analytics.

Key Requirements:

NAMI will provide a staging server with the existing site on it for the consultant to provide updates to content within.

Responsive Design: The microsite must be optimized for seamless viewing and functionality across various devices, including desktops, tablets, and mobile phones.

User-friendly Navigation: Intuitive navigation is essential to ensure visitors can easily find and access the information and resources they need.

Email Validation Integration: The email log-in feature must be securely integrated to grant access to exclusive content by email domain verification.

Accessibility Compliance: The microsite must adhere to WCAG 2.x accessibility standards to ensure equitable access for all users.

Brand Consistency: The design should align with NAMI’s and StigmaFree Workplace branding guidelines to maintain consistency and reinforce our organization’s identity.

Google Analytics Integration: The webpage will need to incorporate Google Analytics to capture user data.

Gutenberg: Site built primarily with default WordPress Gutenberg editing and should not plan to make use of a pagebuilder tool.

All stock materials licensed by the designer on behalf of NAMI shall be for use in digital medias, in perpetuity.

Any items not contemplated above will be considered outside the Scope of Services. If Client expands the Scope of Services, the amount required to perform the additional services will be agreed upon and an Addendum will be attached to the current Statement of Work.

All imagery provided by NAMI to the designer for inclusion in the content deliverables shall be appropriately and correctly licensed for the usage considered by the parties to this Agreement. Client shall be solely responsible for clearing any and all third-party rights related to the imagery, including but not limited to intellectual property likeness rights.

The theme code changes to the theme will be made by committing to a NAMI Github repository which will automatically push changes to the development server.

Any new plugins required for this development work will need to be approved by NAMI.

Proposal Elements

Proposal Submission: Interested firms are invited to submit their proposals by February 29, 2024. Proposals should include the following:

Overview of the firm’s experience and expertise in website design, particularly in creating dynamic websites with the Gutenberg editor (default WordPress).

Approach to addressing the project requirements outlined above, including proposed technologies, development methodologies, and timeline.

Portfolio showcasing relevant past projects and client testimonials. Please include links to live websites.

Clarity if you intend to customize a pre-purchased theme or construct a theme from a starter theme (if starter theme, which). Website will must follow StigmaFree Workplace and NAMI brand guidelines.

A list of typical plugins used in your base site construction.

Detailed breakdown of costs, including design, development, hosting, maintenance, and any additional services or features:

Evaluation Criteria:
Proposals will be evaluated based on the following criteria:

Demonstrated expertise and experience in website design and development.

Ability to meet project requirements within the specified timeline and budget.

Creativity and innovation in design concepts and user experience.

Ability to complete this project by May 15, 2024.

Alignment with NAMI’s mission and vision for the StigmaFree Workplace initiative.

Cost-effectiveness and value proposition.

Submission Instructions

Please submit an electronic version of your proposal to:

Megan Delp, Director of Workplace Mental Health,

Proposals are due by 5 PM EST on Friday, April 5, 2024.

NAMI may request a follow-up meeting with your firm prior to making a final decision.

NAMI reserves the right to accept or reject any proposals received and to negotiate terms and conditions with the selected firm. We anticipate selecting a firm by April 12, 2024 and aim to commence the project shortly thereafter.

This post was originally published on Jobs by jobposter.

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