Why Matomo is the WordPress Analytics upgrade you need over GA4

Google Analytics 4 (GA4), the latest iteration in Google’s suite of analytics tools, has been met with mixed reactions due to its revamped interface and features. Many website owners, marketers, and everyone in between who’s accustomed to the familiar comfort of Universal Analytics have encountered several issues with GA4.

This post was originally published on Kinsta by Jeremy Holcombe.

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