How To Build A B2B Store With B2BKing On WooCommerce

While WooCommerce is an incredible platform for retail, its native functionality struggles when you introduce complex wholesale needs. B2B requires multi-tiered pricing, tax exemptions, manual account approvals, and specialized bulk purchasing tools. Historically, store owners had to piece together a fragmented system of a dozen different extensions to handle each of these requirements.

This is where B2BKing comes in. It acts as an all-in-one solution, replacing the need for multiple overlapping plugins that often conflict with one another. Below, we will go through how you can use it to build a powerful, scalable wholesale store.

1. Choosing Your Store Mode: Hybrid Or Dedicated B2B

The first major decision in building your wholesale store is defining your operational model. B2BKing allows you to configure your site as either a dedicated B2B environment or a hybrid B2C and B2B store.

If you are looking to run a strictly WooCommerce B2B operation, the dedicated mode ensures your entire site architecture caters solely to corporate buyers. However, many merchants run a hybrid operation. In hybrid mode, standard retail customers will browse your site, see retail pricing, and experience a standard checkout flow. 

Meanwhile, approved business users who log into their accounts will be presented with a completely different experience. They will see wholesale catalogs, tiered discount pricing, and tax exemptions. This flexibility is perfect for scaling an existing direct-to-consumer brand into the wholesale market without alienating your current customer base.

2. Controlling Visibility And Hiding Prices From Guests

A frequent requirement for wholesale distributors is protecting sensitive pricing models from competitors and everyday retail consumers. B2BKing handles this access restriction effortlessly.

You can choose to hide prices entirely for guest users who are not logged in. Instead of a price tag, you can display custom text like “Log in to view wholesale pricing” or “Register for a business account”. 

You also have the ability to remove the add-to-cart button entirely, preventing unauthorized users from initiating a checkout. If you require even stricter security, you can lock down your entire website. This forces users to either log in or submit a registration form before they can even view your product catalog. Product visibility can also be controlled at a granular level, allowing you to curate specific categories or individual items so they are only visible to specific VIP business groups.

If you are just starting out, you can even test the core functionality using the free version of B2BKing available on the official repository. 

3. Building Custom Registration And Approval Workflows

Not every user who applies for a wholesale account should immediately get access to your best pricing. Wholesale merchants need the ability to properly vet their buyers.

B2BKing lets you build custom registration forms specifically tailored to your business needs. You can create separate registration pages for retail and B2B users. On the B2B form, you can add fields to collect company names, tax ID numbers, and even file upload fields for business licenses and reseller certificates. 

Furthermore, you can enable a strict manual approval process. When a prospective buyer registers, their account is placed in a pending state. You will receive an alert to review their submitted documents. Once you verify their credentials, you can approve the account and automatically assign them to a specific pricing group based on their business size or region.

4. Configuring Wholesale And Tiered Pricing

Standard flat pricing structures do not work in B2B environments. Your buyers expect discounts based on their standing relationship with you and the volume they commit to purchasing. B2BKing excels at managing these complex pricing structures natively within WooCommerce.

You can set a fixed wholesale price for a product or configure percentage-based discounts for specific business groups. Even better, you can establish automated tiered pricing tables. 

This allows you to display a beautifully formatted table on the product page showing how the per-unit price drops as the quantity increases. For example, the table can show that the item costs twenty dollars for a single unit, eighteen dollars if they buy fifty units, and fifteen dollars if they buy a hundred units. 

This transparent structure heavily incentivizes larger orders and drastically increases your average order value. If you have a massive catalog, B2BKing also includes CSV import and export tools, allowing you to update thousands of wholesale prices in a spreadsheet rather than clicking through individual products.

5. Enabling Bulk Order Forms For Faster Shopping

Experienced wholesale buyers usually know exactly what they want to order before they even land on your website. They do not want to navigate through dozens of individual product pages, wait for pages to load, and click the add-to-cart button over and over again.

B2BKing includes a highly efficient wholesale order form designed to speed up this exact process. Customers can access a centralized page where they can search your entire catalog by SKU or product name. They can view their customized wholesale pricing, adjust quantities for multiple different items, and add everything to their cart with a single click at the bottom of the page.

6. Setting Up Quote Requests And Negotiation

Not all B2B transactions are straightforward purchases. Large bulk orders or custom manufacturing requests often require a negotiation phase before money changes hands.

B2BKing introduces a robust quote request system directly into the WooCommerce interface. Customers can add items to a specialized quote cart and submit it for your review, completely bypassing the payment gateway. This triggers a messaging thread in your WordPress backend where you and the buyer can discuss terms, shipping timelines, and final costs. You can then convert that quote into a customized offer, applying special one-time discounts, and send it back to the customer. Once they accept the offer, they can proceed to a specialized checkout to complete the transaction.

7. Handling VAT, Taxes, And Exemptions

Tax compliance in business-to-business sales is notoriously complex, especially when dealing with international buyers or zero-rated VAT scenarios in the European Union.

B2BKing automates much of this administrative burden. During registration or checkout, buyers can enter their VAT number into a dedicated field. The plugin can automatically validate this number against the official VIES database. If the number is confirmed as valid, B2BKing can automatically apply a tax exemption to their order, removing the VAT from their total. You can also configure the site to show prices excluding tax for your logged-in business buyers, while keeping prices including tax visible for your retail customers.

8. Offering Flexible Payment Gateways

Wholesale transactions often happen on credit or custom payment terms like Net 30 or Net 60. Forcing B2B buyers to pay via credit card upfront can easily cost you lucrative deals.

B2BKing includes an invoice payment gateway that allows buyers to bypass immediate payment at checkout. You can enable this specific gateway only for approved B2B customers, allowing them to place their order seamlessly and receive an invoice to pay later via bank transfer. Furthermore, you can restrict standard retail payment gateways, like credit cards or PayPal, so they are only visible to B2C users.

9. Using Company Subaccounts For Teams

Large retail companies and corporate distributors rarely have a single person handling all purchasing. Usually, an organization has a primary buyer and several staff members who are authorized to draft orders.

B2BKing accommodates this reality with its corporate subaccounts feature. A parent account can create multiple employee subaccounts, setting specific permissions for each individual. For instance, a junior staff member might be allowed to browse the catalog and build a cart, but their final order must be routed to the parent account for approval before the purchase can be finalized. This mirrors actual corporate workflows and makes your platform highly attractive to larger enterprises.

Conclusion

Building a B2B store does not have to involve a messy web of conflicting plugins and broken code. By utilizing an all-in-one system, you can handle everything from hiding standard prices to managing complex tax exemptions and corporate subaccounts in a single environment. Taking the time to carefully configure your registration workflows, pricing tiers, and dynamic purchasing rules will create a seamless, highly professional experience for your business clients. Whether you are expanding a retail shop or launching a dedicated wholesale portal from scratch, this ecosystem provides the exact foundational architecture you need to run a highly successful business-to-business operation.

Disclosure

This post was sponsored by WebWizards

Nikola Stulic

Father of two beautiful girls. WordPress developer trapped inside the mind of a math teacher (and vice versa). Often doodles the Greek letter Xi. Loves to wear suits and ties.

WordPress contributor, educator, translator. WordCamp Europe organizer.

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