This week I talk about a Steve Thompson video that's had me rethinking my whole approach — the idea that teaching tactics on YouTube actually costs you clients, because when you hand people the solution they assume they can do it themselves. After a rough summer where teaching hasn't yielded new business, I've decided to make September an experimental month: teach less, shift beliefs more, and stop being afraid to sell. Then a story about three climbers rescued off Mount Shasta after relying on AI to plan their climb, and a recommendation for DJ Earworm mashups on YouTube. Plus this week's systems tip: a video outliner I built with Claude Code that gives me the beats but never the words.
