Cookieless Tracking: What Is It, Plus How to Use It on Your Site Effectively?

With the rise of online privacy concerns, it could be time to turn away from third-party cookies and other intrusive tracking methods. Cookieless tracking provides an opportunity to learn more about your audience without infringing on their privacy. However, shifting your marketing strategy to a cookieless one may sound a little challenging.

This post was originally published on CodeinWP by John Hughes.

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