Can you build a business off of a Twitter challenge? Perhaps it’s not as simple as that, the core concept is there: create something for people to rally around, and you have a community. Participate with them and you have engagement. Jay Clouse knows a thing or two about building communities and successfully launched his own membership called Creative Companion…by basically starting with a Twitter challenge called #Tweet100. After comparing notes on how we manage our podcasts, we get into the crux of the matter: using Twitter in a helpful way, then building your business. We talk about mission, pricing, engagement, and tools in this absolutely packed episode. In Build Something More, we talk about workshops vs. course creation.
