Lead generation is a crucial component to consider when creating a WordPress website for your business. In addition to great design and SEO, you also have to consider what the visitor will do once they’ve arrived. Driving visitors to your website isn’t as valuable as converting those visitors into qualified leads. If you’re already using Salesforce as your Customer Relationship Management (CRM) Software and like the idea of using lead generation forms, you’ll want to check out the Salesforce Web-to-Lead WordPress plugin. It couldn’t be easier to use and it works flawlessly.