Keyword research is an essential part of content creation for Search Engine Optimization (SEO). For many businesses, it’s considered the top priority. In fact, Google has recorded over 2 trillion searches so far in 2022. With such an eye-popping statistic, you can see why conducting keyword research is required. Reaching more consumers is important, but you need to reach the right ones in order to benefit from them. In this post, we’ll discuss what keyword research is, why it’s important to your website or business, and all the tips you need to do it right.
