Weekly WordPress News: Microsoft Uncover Search Ads Targeting Based on Categories

Microsoft has introduced a fresh strategy for search advertising that intends to assist enterprises in efficiently connecting with their desired retail media audience. This inventive approach, which focuses on categories, is designed to overcome the constraints of conventional keyword targeting while using the potential of keywords to enhance campaign effectiveness. Marketers possibly miss out on [...]

This post was originally published on WPLift by Team WPLift.

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