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What are UTM Parameters and How to Use Them

July 12, 2023

Looking for more effective ways to promote your website or products. The issue with marketing campaigns is half the money you spend is wasted but you never know which half. What if there is a way to know which half? The answer is UTM Parameters. They are the extra tags used in your URL to track your marketing campaign effectiveness. In this article, I am going to explain what UTM parameters are and how to use them. 

This post was originally published on Template Toaster by Param Chahal.
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