I used to think that promoting my podcast was a matter of tweeting it (Xeeting it?) and hoping for the best. And while I’ve learned a TON over the years about what to do, and what not to do, Deirdre Tshien still blew my mind as we talked about her traffic pyramid. As the co-founder and CEO of Capsho (an AI tool to help create promotional assets), she knows a thing or two about how to market and grow your podcast. We’ll get into that, plus podcast discoverability tips that change my approach to this very show, and my audits. Plus, in the PRO show, we talk about what it’s like building niche commercial AI tools.
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