WooCommerce Rebrands as Woo

WooCommerce is rebranding to “Woo,” a shorter, more playful version of the company name that many customers are already using. Automattic acquired WooCommerce in 2015, along with WooThemes. The open source commerce platform now powers more than 4.4 million live websites, including 33% of the top 1 million online stores.

This post was originally published on WP Tavern by Sarah Gooding.

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