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Data-Driven Marketing: Leveraging Analytics for Growth

November 27, 2023

Decades ago, when marketers wanted to reach new customers, they had limited options. Traditional marketing methods such as print ads, television commercials and radio spots were used without any real way of measuring their effectiveness. It was impossible to accurately measure the impact of such channels on customer growth or loyalty. Fast forward to today, and many things have changed.

This post was originally published on WPRiders by Marius Vetrici PhD.
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