Serving lightweight WebP images can help boost your site speed, critical to the user experience and as a ranking factor. In this article, we’ll look at a few different ways to convert existing images to WebP, including Google’s cwebp utility, cloud converters like Convertio, and EWWW Image Optimizer plugin. We’ll also show you how to use EWWW and WP Offload Media together to offload your WebP image files to a cloud storage provider to free up server resources, and set it up so everything is served through a CDN.
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