The arrival of Google Analytics 4 (GA4) will change how we collect and measure data from our websites and apps, develop SEO strategies, and rank on Google. But are you ready for it? Your company will be migrating to GA4 at some point in the next few months (the deadline is July 1), but to the uninitiated, the initiated, and those on the fence, this transition appears to be a mammoth task. Understanding the new data analytics system seems daunting, but it doesn’t have to be.
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