3 Tips to Balance Personalization and Privacy in Your Email Marketing

It is the ultimate conundrum: how do you give consumers the online experiences they want in exchange for what they might not want to give away? The delicate balance between preserving consumers’ privacy and crafting personalized messages is tricky. Tip the scale too far, and the customer develops mistrust in your company’s intentions with their information. Too short on the other side, however, and you’re unable to give them the tailored experiences they are looking for.  

This post was originally published on SiteCare by Asta Geldenhuys.

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